Inside India’s Online Food Marketing

Inside India’s Online Food Marketing

India’s online food marketing sector consistently taking huge steps at 15 per cent on a quarterly basis. This growth of online food ordering sector has resulted in the number of orders on a daily basis. It meant players like Swiggy, Zomato and Foodpanda, investing in in-sourcing deliveries.  Swiggy, one of the leading players, has in-sourced deliveries since it’s inception and continues to process 100 percent of deliveries. Zomato, which started off as a restaurant discovering platform and turned to online food ordering.The growth in 2019 is expected to continue at the same place in the upcoming months years as well. The deal Zomata eats Uber means uber has 9.99% ownership in zomata. Even though zomato is loss making as well, holding a stake in a growing company gives uber the chance to recover at least a part of it’s investment in India.With the growing penetration of the internet, a new wave of online services including ordering and delivery of food has come to the forefront of this market place.These food aggregations allow customers to compare menus, pricesa and reviews to the intrested customers. E-commerce or online market is showing immense potential and attracting huge investments. The reports provides all the historical and forecast market value and declared Bangalore as the leading city in the India’s online food maket. Pizza/Burgers/Sandwiches is the most preferred cuisine in the arena of E-commerce. Lastly, there is a lot of cooking in the Indian food delivery space, and like other categories, there is method in the madness in how players are building this category.

Riya Singh

Riya Singh

Riya Singh is a student at St. Xaviers College, Ranchi. She keeps a step forward approach to explore innovative catchy thoughts to help the humankind.

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