Session on Social Media and Digital Marketing at AUJ

Session on Social Media and Digital Marketing at AUJ

An Interactive Session on ‘Dynamics of Social Media & Digital Marketing’ was organized by Amity School of Communication (ASCO) of Amity University, Jharkhand on Monday wherein Mr. Sanjay Kumar, Editor, MSN India was the speaker.

Notably, he is basically a new media content strategist having 26 years of experience in handling news in print and online media, out of which 20 consecutive years in new media. He has worked with all the major online media organizations including, the Times Internet, NDTV Convergence, HT Media Ltd and the India Today Group.

He addressed the audience on difference between print, broadcast, and online mediums. The latter is the fastest medium. It is instant and updated. The topic is not only relevant to mass communication but for any profession because every industry now has a team who are particularly specialized in social media platforms.

Also Read: Freshers’ Day Organized at Amity

There are two aspects of digital marketing namely Search Engine Optimization (SEO) and Social Media. The direct traffic on internet has reduced while the referral traffic has increased. Speaking on social media, he said, it is firstly about building a relationship and secondly sharing online.

About 40% traffic in a website comes from SEO. The results of SEO are vital while working for any website. The fundamental of SEO is on page and off page optimization. It is necessary to know how Google reacts to its SEO. The algorithm or yardstick collects the information in SEO. The content’s words should come is URL, headline and so on.

Page title and description help in identifying the content on SEO. Google gives preference to established players like Times of India for news because it understands that these are the authentic platforms. It is due to the positioning on a virtual space or domain. Google prefers original content. He further highlighted Search Engine Marketing.

“The credibility of online media is still lacking,” added the speaker.

Prof. (Dr.) Raman Kumar Jha, Vice Chancellor, Amity University, Jharkhand said, “The social media is something which has aided this digital marketing technique and how we are forced to use this and become part and partial like the written media. Digital media has overtaken most of the things. It is not restricted to education but also for the entire community.”

Interestingly, the speaker happens to be a fellow student of Professor Dr. Raman Kumar Jha, Vice Chancellor, Amity University, Jharkhand from Sainik School, Tilaiya.

Prof. (Dr.) Ajit Kumar Pandey, Director, Amity University, Jharkhand said, “We are in the era of digital marketing or digital world. Long back, we would say the world was a village and today we are carrying the entire world in our mobile phone. It is because of the digitalization of the entire world including e-commerce. Similarly, the technology like machine learning and digital intelligence are reaching consumer in a customized way.”

Citing the example of the ongoing war between Russia and Ukraine, he referred how digitalization of goods are affected.

Mr. Prabhakar Tripathi, Registrar, Amity University, Jharkhand conveyed his blessings on this occasion.

As many as 62 participants attended the event. The programme ended with an interaction between the speaker and students of ASCO.


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